Gaming narratives in everyday media?

Computer games are inherently separate from traditional forms of media, but are still played on technology that forms some building blocks of media (televisions and computers). The central difference between computer games and traditional media is the level of interactivity: computer games respond directly to input from their audience (the player). The easiest form of media to compare computer games with would be the Internet (which includes online journalism). The Internet, by its definition, allows interactivity from a user (or reader) point of view. While the technology is available for this level of interactivity, it doesn’t necessarily mean that content on the web is this interactive. Journalism created for publishing on the web could therefore, theoretically, be built around the concept of computer gaming narratives. Some sites are already creating stories around a framework where choices made by the reader influence how the reader reads or experiences the story (think of some of the work being done by Colors).
Interestingly, an aspect of computer game narratives that has received very little attention up till recently is the introductory video in games. This sequence sets the scene for the game which follows. In terms of genre, they perform a similar function to movie trailers; but in story-telling they already exist within journalism. In various forms of journalism, intro sequences set the tone and provide background information for stories that are about to be told (documentaries, tv news, radio... even in writing).