Their dot com dream lives on

SafariNow.com currently represents over 2000 suppliers in Africa via almost 100 websites. The site is based in Cape Town and launched in early 1999. It started off as a small travel site that took bookings for guesthouses. Partners Matthew Swart and Brad Shrimpton then decided to take the site to a new level, with the creation of SafariNow.com. Their growth was fuelled by partnerships with other travel service websites like SAA, World Online (now Tiscali), iafrica.com and M-Web. This meant that they could take their content to a large amount of users, says Shrimpton. They work as a “sort of plug-in” on other sites, which sees both sides win. Both partners see the Web as integral to their future: they wouldn’t be where they are without it. SafariNow is busy developing new ways in which their content can be syndicated and believe with the right technology may hit onto something really big.

Also on my site.